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Bay to Birdwood inaugural live stream with Channel 44


One of the world’s most prestigious motoring events will be coming to your screens in real-time. In a historic-first, the Bay to Birdwood will be celebrating its 40th anniversary with an inaugural live stream.

Fans, enthusiasts and the curious will now be able to view some 1,250 vintage, veteran and classic vehicles from the comfort of their own homes, as the cars make their way along the 72-kilometre route from West Beach to the National Motor Museum.

Channel 44, in collaboration with Live Stream Australia, will capture the excitement of the day via live cameras, dash cams and drone vision. The event will be streamed to The Advertiser’s AdelaideNow online and social media platforms, televised on Channel 44 in Adelaide and a delayed telecast on Channel 31, Melbourne and Geelong is planned in the following week.

The broadcast will celebrate the event’s 40th anniversary with rarely-seen footage of the very first Bay to Birdwood in 1980, as well as live crosses to participants in vehicles, live drone coverage following the route and messages from interstate and overseas enthusiasts who couldn’t make the event due to COVID-19.

Chair of Bay to Birdwood Michael Neale said “I’m immensely proud of the team at the History Trust of South Australia and National Motor Museum in this innovative response to delivering a COVID Smart event this year. We know how important the Bay to Birdwood is, not only to the historic motoring community across Australia, but to South Australians everywhere. We can’t wait to showcase our state, our people and our historic motoring community to the globe through our first ever live stream.”

Channel 44 Executive Producer and General Manager Lauren Hillman said “It is an honour to be producing the inaugural live stream of the Bay to Birdwood in its 40th anniversary year. This is by far the biggest live stream produced by Channel 44, in collaboration with Live Streaming Australia and we are extremely excited to showcase the stories and the people behind this well loved iconic SA event, including a special interview with veteran flag waiver Glen Dix.”

How you can view the event:

Live stream of the Bay to Birdwood will commence at approximately 8.30 am ACST on The Advertiser’s www.AdelaideNow.com website, and live simultaneously across the Bay to Birdwood and partners’ Facebook and YouTube pages. More information can be found at www.baytobirdwood.com.au/live-stream

Same day delayed broadcast in South Australia at primetime from 7.00pm-10pm on Channel 44 free to air and online. Delayed broadcast in Melbourne in the week following the event – details TBC.

Live streaming with Channel 44

If you’re interested in showcasing your own event via live stream or want to learn more about the affordable live streaming packages we offer, please contact us at production@c44.com.au or visit the production services page on our website.